# How Dames.ro Increased Order Value with Aqurate Personalize

[Tudor Goicea](/content/en/blog/author/tudor-goicea/index.html)

Mar 10, 2025

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Dames enhanced customer experience and increased revenue with Aqurate Personalize. After exploring multiple solutions, they chose Aqurate for its **transparent reporting** and clear impact tracking. The results were impressive: **51% higher AOV** and **46% more items per basket** for users who engaged with recommendations. By integrating AI-driven personalization, Dames improved product discovery, increased customer engagement, and optimized sales while maintaining full visibility into performance.

## About Dames

[Dames](http://dames.ro/) is a fashion retailer dedicated to offering stylish, high-quality clothing for modern women. With a strong online presence, the brand focuses on creating a seamless shopping experience that encourages customers to explore, discover, and confidently purchase their favorite styles.

## **The Challenge**

Dames aimed to **increase order value and encourage larger basket sizes** by helping customers discover the most relevant products efficiently. With an extensive catalog, they needed a **personalization solution** to simplify product discovery and improve engagement, ultimately leading to higher conversions.

## **Why Aqurate?**

Dames explored multiple personalization solutions in the market before choosing **Aqurate Personalize**. The deciding factor was **Aqurate’s transparent reporting**, which provided clear insights into the impact of recommendations, helping the Dames team confidently track results and optimize their strategy.

## **The Solution: Aqurate Personalize**

By implementing **Aqurate Personalize**, Dames integrated **AI-powered product recommendations** at key touchpoints across the shopping journey. These recommendations encouraged customers to explore additional products that matched their interests, leading to **higher order values and larger baskets**.

## **Results**

The impact of Aqurate Personalize was immediate and significant:

- **51% higher Average Order Value (AOV)** for users who interacted with personalized recommendations.
- **46% increase in the number of items per basket**, showing improved product discovery and engagement.

## **Insights from Dames and Aqurate**

Simona Ciobotaru, General Manager at Dames, shared:

_"We explored several personalization solutions, but Aqurate stood out due to its transparent reporting and clear impact tracking. It not only makes shopping more intuitive for our customers but also significantly boosts our order values and basket sizes. It’s a must-have for any fashion retailer looking to maximize online sales."_

Vlad from Aqurate added:

_"Dames' success highlights the power of personalization in fashion e-commerce. With a 51% increase in AOV and a 46% boost in basket size, this case proves how AI can drive tangible business growth while ensuring full transparency in performance tracking."_

## **Key Takeaways**

- **Higher Revenue Per Order**: Customers who engaged with recommendations spent significantly more per transaction.
- **Improved Product Discovery**: Personalized suggestions encouraged shoppers to add more items to their carts.
- **Transparent Reporting**: Aqurate’s detailed analytics provided Dames with full visibility into the impact of recommendations, ensuring confidence in the solution.
- **Seamless Integration**: Aqurate Personalize was easily implemented, ensuring a smooth and optimized experience.

## **Conclusion**

Dames' partnership with Aqurate.ai showcases how **AI-driven personalization** enhances the shopping experience and directly contributes to higher revenue. By helping customers discover more of what they love, **Dames successfully increased both AOV and basket size**, all while benefiting from transparent reporting that allowed for data-driven decision-making.

## Try Aqurate Personalize

Test Aqurate Personalize on your shop - Free for 30 days and no credit card required - and see the results.